TRANSLATING CONCEPTS AND IDEAS
Transcreation Services to match your target market needs
Marketing and advertising are translation fields where creativity is not an option but a requirement. We call this field Transcreation, because a creative process in involved. Representing your brand or product in a foreign market, or even targeting a specific ethnic group within a country requires in-depth knowledge of both its language and cultural values.
YOUR BRAND EVERYWHERE
When launching a marketing campaign in a new region or advertising products in new markets, misunderstanding or —even worse— ignoring cultural differences, may lead to failure and substantial financial losses. As successful a product or brand name might be on its own market, the same name could be a big mistake in other countries.
WORLD-CLASS MULTILINGUAL RESULTS
Running a marketing campaign in a new region?
What is your name?
Your brand or product name is the first thing your prospective customer will see and remember. A language service provider who can fully understand the concept behind your brand name is essential when targeting a new market.
What is your concept?
Every good idea is backed by rock-solid concept. Understanding the concept behind the idea is paramount to conveying your message effectively to other audiences and demographic groups.
What is your message?
A message that has been thoroughly thought for its original market may not always be effeftive for other regions. What may work in one culture might be unsuitable or even offensive in other cultures. When it comes to international marketing and adverstising, verbatim translations do not work. At Lingua Graphica Translations we adapt your message to effectively reach your desired audiences.
Who is your audience?
Are you targeting a particular age group or ethnic group within a given market? A specific region within a country? These are also important factors to to be taken into consideration, as language usage and style may vary significantly based on the demographics of your audience.
There are many variables that need to be observed when translating advertising and marketing material.
At Lingua Graphica Tranlsations will work alongside with your and your creative department or advertising agency to ensure the success of your next international product launch or marketing campaign.